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Description
Mastering the Complex SaleMastering the Complex Sale is an indispensable resource for professionals aiming to excel in today's competitive marketplace. With 304 informative pages, this groundbreaking book by Jeff Thull delivers practical strategies for navigating complex sales where multiple decision makers and varying agendas come into play. Tailored for sales leaders, managers, and teams in multinational corporations, this essential guide offers proven frameworks to enhance
Mastering the Complex Sale is an indispensable resource for professionals aiming to excel in today's competitive marketplace. With 304 informative pages, this groundbreaking book by Jeff Thull delivers practical strategies for navigating complex sales where multiple decision-makers and varying agendas come into play. Tailored for sales leaders, managers, and teams in multinational corporations, this essential guide offers proven frameworks to enhance your selling process. Dive deep into the methodologies that will enable you to clarify and communicate value, thereby differentiating your solution from the competition. Drawing from real-world examples and expert insights, Thull's approach empowers you to conquer commoditization and focus on delivering unmatched value instead of just competing on price. Ideal for those traversing the complexities of cross-cultural and cross-border sales, this book equips you with the tools necessary for success in high-stakes environments. Gain a competitive edge and reshape your sales strategies today with Mastering the Complex Sale, a must-read for anyone serious about selling in challenging contexts. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470533116. Year: 2010. Publisher: John Wiley & Sons Inc (US).Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470533116
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and
their customers cross the chasm with disruptive innovations and
succeed with game-changing initiatives."
?Geoffrey A. Moore, author of Crossing the Chasm and Dealing
with Darwin
"This is the first book that lays out a solid method for selling
cross-company, cross-border, even cross-culturally where you have
multiple decision makers with multiple agendas. This is far more
than a 'selling process'?it is a survival guide?a truly
outstanding approach to bringing all the pieces of the puzzle
together."
?Ed Daniels, EVP, Shell Global Solutions Downstream,
President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up value
from the customer's perspective. A must-read for all those who are
managing multinational business teams in a complex and highly
competitive environment."
?Samik Mukherjee, Vice President, Onshore Business,
Technip
"Customers need to know the value they will receive and how they
will receive it. Thull's insights into the complex sale and how to
clarify and quantify this value are remarkable?Mastering
the Complex Sale will be required reading for years to
come!"
?Lee Tschanz, Vice President, North American Sales, Rockwell
Automation
"Jeff Thull is winning the war against commoditization. In his
world, value trumps price and commoditization isn't a given, it's a
choice. This is a proven alternative to the price-driven sale.
We've spoken to his clients. This stuff really works, folks."
?Dave Stein, CEO and Founder, ES Research Gr
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4.2 ★★★★★
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Product Reviews
★★★★★ 1
Protectores de manubrio para bicicleta
Se les mete el agua no son buenos
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Reviewed in the United States on April 29, 2026
★★★★★ 3
They're okay, but they're quite bulky.
I liked the design and overall application of these, but they don't fit my needs. They definitely work well at protecting my hands from freezing weather, but they are way too bulky for regular motorcycle use. In my opinion, I feel that these would be much more suited for a snowmobile or ATV.
If you treat them as what they’re mostly designed for — ATV/snow-related riding or cold-weather utilitarian use — these gloves are a solid buy. They deliver warmth, weather protection, and decent control through the TPU windows.
But if you put them on a fast street motorcycle or expect “motorcycle-glove” levels of control and feel — they’ll likely disappoint or even pose safety trade-offs. In that context, lighter and more control-oriented gloves would probably serve you better.
The reason I'm docking stars is because they're marketed toward motorcycle users, and they;re very impractical. The durability seems pretty good, as I've taken them out and even had a couple of rocks/road debris hit the TPU windows with no scratches or punctures. They're not super comfortable to use at highway speeds, especially since they fit so loose, and they tend to press my front brake/clutch which is very dangerous. I personally cannot recommend this product for motorcycle use, unless you already have handguards, which will probably negate the need for these at all. Invest in some good heated gloves and/or heated grips, and I think you'll be much safer and better off in the end. For the price, I think this is a good value, but they're just not for me.
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Reviewed in the United States on December 11, 2025
★★★★★ 5
All ATV owners need these.
These gloves are fabulous. Anybody having fun on a ATV need these. With my hand warmer and these gloves, I don’t wear anything else on my hands. They are great.
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Reviewed in the United States on October 30, 2025
★★★★★ 2
handlebar mittens
Too big. If using during snow plowing they are a burden due to need to take hands off controls, and shift from forward to reverse. Might be okay if just riding around on trails, etc.
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Reviewed in the United States on December 8, 2025
★★★★★ 4
Good quality, not great on clutch
The quality of these is very good. They break the wind very well. Too well, actually. On my bike when going above 60 MPH they press hard enough on the clutch to be a problem. I'm sure I'll still use them but they won't be of any value on the interstate. It's possible to hold the clutch while using them but, for me at least, I don't have the strength to do it for my 45 minute commute.
Unfortunately, the openings seem to fold up making it difficult to get gloved hands into them quickly, which is my reason for subtracting a star.
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Reviewed in the United States on November 12, 2025