Futureproof: 9 Reglas Para Los Humanos En La Era de la Automatización / 9 Rules for Humans in the Age of Automation
SKU: 409965498

Futureproof: 9 Reglas Para Los Humanos En La Era de la Automatización / 9 Rules for Humans in the Age of Automation

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Futureproof: 9 Reglas Para Los Humanos En La Era de la Automatización / 9 Rules for Humans in the Age of AutomationQu significa ser humano en un mundo construido cada vez ms por y para mquinas? Las mquinas ya estn aqu; la automatizacin est sustituyendo los trabajos de las personas, la inteligencia artificial se ha colocado en el centro de los negocios y de nuestras vidas, y los algoritmos dan forma a todo lo que nos rodea. En Futureproof: 9 reglas para los humanos en la era de la automatizacin, Kevin Roose rechaza la creencia popular de que para competir con las

¿Qué significa ser humano en un mundo construido cada vez más por y para máquinas?

Las máquinas ya están aquí; la automatización está sustituyendo los trabajos de las personas, la inteligencia artificial se ha colocado en el centro de los negocios y de nuestras vidas, y los algoritmos dan forma a todo lo que nos rodea.

En Futureproof: 9 reglas para los humanos en la era de la automatización, Kevin Roose rechaza la creencia popular de que para competir con las máquinas tenemos que parecernos a ellas: hipereficientes, basadas en datos, caballos de batalla al servicio del código. En su lugar, sostiene que debemos dejar a las máquinas ser máquinas y enfocarnos en hacer las actividades creativas, inspiradoras y con sentido que nos distinguen como seres humanos. Para lograrlo, nos camparte nueve lecciones para reflexionar, sobrevivir al cambio tecnológico y proteger nuestro futuro:

Regla 1. Sé sorprendente, sociable y excepcional.
Regla 2. Resiste el embate de las máquinas.
Regla 3. Haz a un lado tus dispositivos.
Regla 4. Deja huella.
Regla 5. No seas a un punto de conexión
Regla 6. Trata la IA cmo si fuera un ejército de chimpancés.
Regla 7. Construye redes grandes y pequeñas.
Regla 8. Aprende humanidades para la era de las máquinas.
Regla 9. Arma a los rebeldes.

Una visión pragmática y esperanzadora sobre cómo podemos defendernos del paso arrasador de la automatización y cómo alcanzar el éxito en la era de las máquinas al convertirnos en humanos irremplazables.

ENGLISH DESCRIPTION

"A concise, insightful and sophisticated guide to maintaining humane values in an age of new machines."--The New York Times Book Review

"While we need to rewrite the rules of the twenty-first-century economy, Kevin's book is a great look at how people can do this on a personal level to always put humanity first."--Andrew Yang

You are being automated.

After decades of hype and sci-fi fantasies, artificial intelligence is leaping out of research labs and into the center of our lives. Automation doesn't just threaten our jobs. It shapes our entire human experience, with AI and algorithms influencing the TV shows we watch, the music we listen to, the beliefs we hold, and the relationships we form.

And while the age-old debate over whether automation will destroy jobs rages on, an even more important question is being ignored:

How can we be happy, successful humans in a world that is increasingly built by and for machines?

In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times technology columnist Kevin Roose lays out a hopeful, pragmatic vision for how we can thrive in the age of AI and automation. He shares the secrets of people and organizations that have survived previous waves of technological change, and explains what skills are necessary to stay ahead of today's intelligent machines, with lessons like

- Be surprising, social, and scarce.
- Resist machine drift.
- Leave handprints.
- Demote your devices.
- Treat AI like a chimp army.

Roose rejects the conventional wisdom that in order to succeed in the AI age, we have to become more like machines ourselves--hyper-efficient, data-driven workhorses. Instead, he says, we should focus on being more human, and doing the kinds of creative, inspiring, and meaningful things even the most advanced robots can't do.
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Carnegie, US
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Classic for a Reason — Thick, Reliable, and Actually Works
Size: 8.4 Ounce (Pack of 1)
There’s a reason the German formula of NIVEA Creme has a cult following, and after using it consistently, I understand why. The appearance alone tells you this isn’t some watered-down, trendy moisturizer trying to be cute. It’s thick, dense, almost old-school in the best way — that clean white cream in the iconic blue tin feels intentional and substantial. The scent is subtle, clean, and nostalgic without being overpowering. It smells like “taken care of,” not perfume. If you’re sensitive to heavy fragrance, this strikes a solid balance. Now let’s talk performance. This is not a lightweight lotion — and that’s the point. It goes on thick, and you can feel the protective barrier immediately. It’s especially excellent for hands, elbows, knees, and dry winter skin. I use it at night on my face and hands, and by morning my skin feels calm, restored, and noticeably smoother. It’s the kind of moisture that actually lasts instead of disappearing in 20 minutes. Absorbency depends on how much you use. A little goes a long way. If you apply it generously, it will sit on the skin for a bit — but in a way that feels protective, not greasy. If you warm it up in your hands first and apply moderately, it absorbs beautifully and leaves a soft, healthy finish. For the price, the value is honestly impressive. One tin lasts forever because you need so little. This isn’t a “reapply every hour” product. It’s reliable, consistent, and does exactly what it promises. If you want something ultra-lightweight, this isn’t that. But if you want serious hydration, skin protection, and a product that’s stood the test of time for a reason — this delivers.
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Suzie
Bozeman, US
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So good
Size: 8.4 Ounce (Pack of 1)
I am a Nivea loyalist. I love this crème for the winter when the air is super dry, it’s so hydrating for dry skin. I love that it’s the German formal, which makes it better. The tin is huge, you get so much for the price, it lasts so long. It’s so rich and thick and goes on so nice. It doesn’t have a strong smell, more like a clean scent. Also, it goes on thick, you don’t need a whole lot,nor it takes forever to rub in. I warm it in my hands first, just a finger tip amount, rub in my hands and then press it into my face, and then it just rubs in, no white cast. Leaves the loveliest glow. It’s not vegan, if you want a vegan formula, try the Nivea Soft, which I use too, in the summer, when I don’t need a thick formula. It doesn’t cause me to break out, again don’t use too much. I love that you can use it for face, hands and body. It literally is just for moisture. Nothing fancy. The tin is recyclable. I take it everywhere. I keep a little tin in my car, my purse, my overnight bag. My face feels soft and supple even hours after using it. It’s just so lovely.
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Lake Worth, US
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Nivea Moisturizing Cream
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I loved the Nivea cream; it works really well to hydrate my skin and leave it soft—and best of all, it's fragrance-free.
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Grantham, US
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Feb 2026 order German made
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Purchased in Feb 2026 and I can confirm the product I purchased is legit from Germany. It's a little tricky to sort through and find the German made ones and I'm unsure if other countries have the same ingredients, I know the US ones are made in Mexico and the ingredients are NOT the same and yes it makes a huge difference. This is thick, the smell isn't overpowering at all and it sinks right in. Great for dry winter skin and keeping hands and other body parts super soft. I slather this on my face before bed every night and my skin is glowing. I have used la mer (and everything in between) and I think this blows it away. Phenomenal product. Excellent price. Love it. Highly recommend.
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Kris
Massapequa, US
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A heavy duty skin softening cream.
Size: 8.4 Ounce (Pack of 1)
This cream works great on my hands and foot calluses. It has a pleasant smell and I am glad I purchased it.
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Reviewed in the United States on May 16, 2026

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