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Why Startups FailBy: Tom Eisenmann If you want your startup to succeed, you need to understand why startups fail. Whether youre a first time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he
By: Tom EisenmannIf you want your startup to succeed, you need to understand why startups fail.
“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way
Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.
So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
• Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.
• False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions.
• False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.
• Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures.
• Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.
• Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.
Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.
A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Most comfortable shoes, right out of the box!
Size: 8.5, Color: Cognac Napa Leather
Oh my! So, my ordering of shoes online has been hit or miss - 1/2 size too big or too small; too wide or not wide enough. Enter these Marc Joseph shoes… such a game changer. They fit like a glove, exceptionally comfortable, and easy to slip in and out of. I like them so much that I am shopping for another pair. So far, the size, quality, fit, feel, look, and comfort make this pair my dedicated first pick. Btw, I have been wearing them for six hours and they are still very comfortable! I highly recommend these shoes.
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Reviewed in the United States on September 28, 2025
★★★★★ 5
Me gustaron
Size: 9.5 Wide, Color: Black
Llego exactamente la talla que pedí, son como se ven en la foto!
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Reviewed in the United States on June 3, 2026
★★★★★ 5
Comfortable dress shoe.
Size: 7, Color: Brown Napa Leather
Finally a comfortable dress shoe. It's both comfortable to walk in and looks and wears like a more traditional dress shoes for the office.
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Tropical Fringe Fun for My Summer Outfits
Color: Natural, Color: Natural
I am absolutely obsessed with this straw purse because it feels like a vacation in my hand. The first thing I noticed is how the raffia fringe has this playful half moon shape that looks like a little lion mane but in a very high fashion way. My daughter even joked that it looks like a giant fancy taco which makes it such a fun and unique piece to carry around. It is incredibly lightweight which is a huge relief because I do not want to carry a heavy bag when the weather is hot. Even though it looks compact on my mannequin, it is surprisingly roomy inside and fits my phone and all my daily essentials without feeling stuffed. The magnetic closure is quite strong so I do not have to worry about my things falling out while I am walking around a summer party or a night out.
The neutral tan and cream colors in the fringe make it very easy to match with almost any outfit I own. I really appreciate the small metal brand patch on the front because it gives the bag a more polished and expensive look than a typical straw tote you might find at a souvenir shop. One thing to keep in mind is that the raffia is very textured so you should probably be careful with delicate silk fabrics so it does not snag. It feels very sturdy and well made for something that is woven from grass and I love how the fringe adds so much movement when I am moving around. This bag is definitely going to be my go to accessory for the rest of the season because it is both stylish and very practical for my needs.
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Reviewed in the United States on April 2, 2026
★★★★★ 5
👜 Effortless Spring-to-Summer Clutch That Feels One-of-a-Kind
Color: Natural
👜 Effortless Spring-to-Summer Clutch That Feels One-of-a-Kind
I’ve been a longtime fan of Sam Edelman, especially because they actually make stylish pieces that work for real life. So when I saw this clutch, I had a feeling it would be good… but I didn’t expect it to hit *this* level.
This bag is a vibe. The raffia texture and that half-moon fringe give it such a unique, standout look without trying too hard. It feels like the perfect piece to roll right into spring and carry straight through summer. Think beach days, dinners out, travel nights, all of it.
What I love most is that it doesn’t look like everything else out there. It feels original, like you found something special instead of just grabbing another basic clutch. It’s lightweight, easy to carry, and the magnetic closure keeps things simple and secure.
It also pairs effortlessly with different outfits. You can dress it up or keep it casual and it still works.
Now let’s be real, it’s a designer piece, so it’s not cheap. But for the style, quality, and uniqueness, I do think it delivers strong value for money.
Five stars from me. This one’s coming with me everywhere this season ☀️
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Reviewed in the United States on April 12, 2026