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Description
The Madhouse Effect: How Climate Change Denial Is Threatening Our Planet, Destroying Our Politics, and Driving Us CrazyThe award winning climate scientist Michael E. Mann and the Pulitzer Prize winning political cartoonist Tom Toles have been on the front lines of the fight against climate denialism for most of their careers. They have witnessed the manipulation of the media by business and political interests and the unconscionable play to partisanship on issues that affect the well being of billions. The lessons they have learned have been invaluable, inspiring this
The award-winning climate scientist Michael E. Mann and the Pulitzer Prize-winning political cartoonist Tom Toles have been on the front lines of the fight against climate denialism for most of their careers. They have witnessed the manipulation of the media by business and political interests and the unconscionable play to partisanship on issues that affect the well-being of billions. The lessons they have learned have been invaluable, inspiring this brilliant, colorful escape hatch from the madhouse of the climate wars. The Madhouse Effect portrays the intellectual pretzels into which denialists must twist logic to explain away the clear evidence that human activity has changed Earth's climate. Toles's cartoons collapse counter-scientific strategies into their biased components, helping readers see how to best strike at these fallacies. Mann's expert skills at science communication aim to restore sanity to a debate that continues to rage against widely acknowledged scientific consensus. The synergy of these two climate science crusaders enlivens the gloom and doom of so many climate-themed books--and may even convert die-hard doubters to the side of sound science.Binding Type: Paperback
Publisher: Columbia University Press
Published: 06/26/2018
ISBN: 9780231177870
Pages: 240
Weight: 0.82lbs
Size: 8.90h x 6.00w x 0.80d
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4.0 ★★★★★
Based on 249 reviews
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Product Reviews
★★★★★ 5
ESSENTIAL and Good for More Than Just Presentations
Format: Kindle
This is the second time I purchased this book. I had an older edition and decided to purchase the update. I'm glad I did, as this expands and improves upon the first edition.
The book is absolutely essential for anyone putting together a presentation. Not only does it provide sound theories behind persuasion and storytelling, it makes the process dead-simple with an easy-to-follow template. And this template works for more than just presentations. The structure works for pretty much any content you're creating whether that's a presentation or a blog post or a video. Can't recommend this highly enough.
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Reviewed in the United States on December 30, 2021
★★★★★ 3
Follow the template
Format: Paperback
Not much different from the 2005 ed, which was good
Version 4, it is practically verbatim. The only major change I can see is the Story Template changed all of the terminology and dropped Act III all together leaving it pretty much up to the reader to figure out how to close the presentation.
I prefer the V.1 template over this one.
Slicker paper and color photos, and the story boarding is more developed.
Following the template is key to pulling the presentation off.
A good portion of the book is still geared toward a Corporate audience with the assumption that the reader is an upper-level manager with a team of employees to do your work for you.
Know what you are getting into. The creation of an effective 15 minute presentation can take hours for a solopreneur. I use the 45 minute format to create 15/20 minute training videos.
I will recommend this book to anyone who creates and delivers PPT presentations, can focus and stick to the plan.
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Reviewed in the United States on July 11, 2018
★★★★★ 5
Practical guide to building a good presentation
Format: Kindle
I liked the walking through the process of preparing a presentation. Easy to read, easy to follow...
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Reviewed in the United States on September 11, 2018
★★★★★ 5
Better PowerPoints
Format: Kindle
It will change the way you think about making presentations.
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Reviewed in the United States on August 25, 2019
★★★★★ 5
Great book
Format: Paperback
Great book. Very helpful and practical.
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Reviewed in the United States on March 24, 2020